Social Media
and Digital PR
Marlene
The apple with its own name. Marlene comes from South Tyrol – Südtirol, where it is cultivated with love by the VOG Consortium’s over 5,000 farmers. The producer organisation in Terlano (Bolzano) exports to 30 countries worldwide and harvests over ha...
Who should be responsible for Facebook and Instagram? The 7 golden rules of a good partner
Social media marketing is only effective if tailored to the brand. For this reason, when it comes to managing Facebook and Instagram, it is important ...
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What a press office is and why food companies need it
What does a press office do? Does it make sense for the food and fruit and vegetables industries to invest resources in the press office? Discover the...
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South Tyrol Wine Consortium
Outstanding wines from a small wine region. A wide variety of excellent white wines such as Gewürztraminer and Pinot Blanc, as well as elegant, sophisticated red wines such as Vernatsch, Pinot Noir and Lagrein: many wines have made South Tyrol one of...
Italian and International
Press Office
Advertising
The secrets to perfect advertising planning
What are the details to consider when you want to plan an advertising campaign effectively? How do you take into account the editorial calendar and th...
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Sabelli
Ricotta, mozzarella, stracciatella and burrata: Sabelli is one of the most important fresh cheese producers in Italy. As a first goal, the dairy in Ascoli Piceno asked us to expand its communication with the national media, such as publications focus...
Why organize a press tour and how to do it
Press trips or press tours represent the main way to build a relationship of fruitful collaboration between companies and the media and create an idea...
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Events
Kissabel
An apple with red flesh?! It exists and it is named Kissabel! The IFORED Consortium, which unites some of the leading apple producers in Europe, North and South America, Africa and Oceania, created the Kissabel brand to distinguish these apples, whic...
