For a completely new brand like the Kissabel red-flesh apple, it is important to constantly update the target audience in an engaging, accessible way.
Therefore, right from the start, the communication project for Kissabel involved a periodic newsletter, for which we oversaw the graphic design, content and management of the mailing lists. Thus, the red-inside-and-out apple directly reaches important leads.
Kissabel: You might also be interested in
Consultancy for the launch of the Kissabel brand
Marketing and Strategic ConsultingThe launch of a new range of products and a brand requires a multi-year approach to planning communication activities, based on available budgets and the market environment.
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Global press office
Italian and International Press OfficeKissabel is an international brand that unites farmers from two hemispheres and four continents.
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Kissabel and Fruit Attraction
EventsGiven the seasonality of apples, the best event for presenting Kissabel’s new products in Europe is Fruit Attraction, the leading autumn trade fair for the Spanish and European fruit and vegetable sector.
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