A powerful consumer campaign to raise further awareness about Girolomoni® organic pasta among all Italians.
Primarily targeting women and cookery magazines, the campaign focuses on the Italian wheat used to produce Girolomoni® pasta. Only 100% organic Italian wheat.
We handled both media planning and the creative side, aiming to express Gino Girolomoni’s dream, which has now become reality, with images and words.
Girolomoni: You might also be interested in
Girolomoni pasta, good inside
Italian and International Press Office"The press office’s work has two goals. Firstly, to strengthen brand awareness, emphasizing the pasta factory’s deep, strict commitment to the values of organic farming and the rural community. Secondly, to rais...
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Recipe videos to try
Web and contentTwo recipe videos showing the work of the chef at Locanda Girolomoni, Andrea Marzoli.
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Blogger tour
EventsWe organized an interesting blogger tour with some of the brand’s most loyal influencers, who had the opportunity to visit the pasta factory in Isola del Piano (Pesaro e Urbino) to find out how Girolomoni® pasta...
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The strategy behind social media growth
Social Media and Digital PRIn March 2017, when we took charge of Girolomoni’s Facebook page, we immediately noticed something positive that could certainly not be taken for granted: it had an active, flourishing community with a strong co...
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